The Power of Communications for Conservationists

Last year, Sir David Attenborough said that saving the planet is now a communications challenge. And within conservation there is a growing realisation that we need to do much more to share our messages, to encourage more support and action. As a result, conservation employers are rapidly looking for people with communications skills. They want staff who can plan communications activities, who can write effectively, get press and media attention, engage audiences on social media, deliver campaigns, write blogs, produce podcasts and much more. At Conservation Careers, we analysed over 30,00 conservation jobs from 100 countries, and we found that 41% explicitly wanted people with communications skills or experience. Here to discuss this today is our in-house communications coach, Lloyd Gofton. Lloyd has over 20 years of communications experience built in the agency sector, working for brands such as WWF, Greenpeace and RSPCA, along with Virgin Atlantic, Samsung and Honda, to mention just a few. In this episode we talk about WHY conservationists need better communications skills, and discuss some examples of the power of communications for making a real difference in the sector. So if you'd like to be more employable, and you'd like to have more impact, then listen on. Enjoy.