The Power of Community: Extend the Value of Your Show - TSI18.5

Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. Membership development consultant Joy Duling shares strategies, tips and tools to: Create Discovery Magnets for your showOnboard attendees with personalized communications (it might be easier than you think!)Craft audience journeys for first-timers and loyal fans of your eventStudy how universities nurture community