The Power of Connection in Social Media Marketing with Kayla MacVean-Salaun

In this episode of the Small Business Podcast Breakthrough, we sit down with Kayla MacVean-Salaun, the founder and CEO of Clearly Creative, a social media marketing agency based in Florida. Kayla shares her journey from Guatemala to the U.S., the challenges she faced in adapting to a new culture, and how her love for connection has driven her entrepreneurial success. Kayla emphasizes the importance of humanizing marketing content to create authentic connections with audiences. She also discusses her approach to staying adaptable in a constantly evolving digital landscape and the interplay between innovation and human connection in modern marketing. Tune in for insights on overcoming personal and professional challenges, and learn how prioritizing self-growth can lead to business success. 00:00 Introduction and Guest Welcome 00:59 Kayla's Journey into Marketing 02:48 Immigrant Experience and Overcoming Challenges 05:58 Building Connections in Business 14:48 Future of Digital Marketing 18:20 Lightning Round and Personal Insights 22:28 Conclusion and Contact Information