The Power of Consistency: Building Behind Sport With Jack Glennon

In this premiere guest episode of 2026, David sits down with Jack Glennon, the co-founder of Behind Sport. Jack shares his inspiring journey from graduating from UCFB and volunteering at Salford City to launching a successful sports media platform during the 2020 lockdown.  KEY TAKEAWAYS Championing the "Behind the Scenes" Professionals: Behind Sport was founded to celebrate the people and the business side of the sports industry that often go unnoticed by the general public. The Power of Practical Experience: Jack’s experience at Salford City, starting with a blog and moving into match-day social media work, was instrumental in building the connections and knowledge needed to launch his own venture. Consistency and Patience are Vital: Building a successful platform takes time; Jack emphasizes the need to keep showing up and creating content even when the initial engagement is low. Authenticity Resonates: A core part of Behind Sport’s success is maintaining an authentic voice that reflects the founders' true personalities rather than adopting a forced professional persona. The Importance of Niche and Unique Perspective: To stand out in a crowded market, Jack advises new creators to find a unique angle or niche that they are genuinely passionate about. BEST MOMENTS "We are all about celebrating and championing the people and the incredible work that goes on in the industry because we feel like it doesn’t get and they don’t get the plaudits that they deserve." "Behind Sport doesn’t exist if I don’t go to UCFB and don’t do work experience at Salford City." "Consistency is key... you’ve got to keep showing up even in the beginning when you might not necessarily be getting the numbers you think it kind of deserves." "We’ve built our brand tone of voice in exactly the same way that Ryan and I speak... we’re not having to put on this kind of fake persona." "I think you have to find that one thing that sets you apart that’s uniquely yours... find out the one thing that works for you and then just kind of set the goal of being like I’m going to create a piece of content." TO CONNECT WITH JACK https://www.linkedin.com/in/jack-glennon-2b6a85a8/  OUR SOCIAL MEDIA LINKS: LinkedIn: https://www.linkedin.com/in/david-chimbaza-/  Instagram: https://www.instagram.com/thebusinessoffootballpodcast/ Tik Tok : https://www.tiktok.com/@businessoffootball HOST BIO Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetise & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience.  Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry.  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/