The Power of Creative Pairs - The Powers of Two

Ginger Roger once said, of her partnership with Fred Astaire, that she did everything he did, “but backwards and in high heels.”  In many ways this gets to the heart of partnerships.  Two people that have a similar mission, but see it perhaps in opposite and positively reinforcing ways.The examples are course legend.  Jobs and Wozniak, Lennon & McCartney, Parker and Stone, Larry and Sergei, Mel Brooks and Carl Reiner, Crick and Watson, Joel and Ethan Coen, and Hewlett & Packard, to name just a few.When you look at the list, it becomes clear that there is something special about the power of two. Is it an accident, or something inherent in the creative process?  That’s the focus of Joshua Wolf Shenk’s new book, Powers of Two: Finding the Essence of Innovation in Creative Pairs.My conversation with Joshua Wolf Shenk: Get full access to Talk Cocktail Podcast at jeffschechtman.substack.com/subscribe