The Power of Cross-Collaboration Between Sales and Marketing -- Tara Pawlak, Head of Marketing at GetAccept

GUEST BIOTara is the Head of Marketing at GetAccept, and previously was the Director of Demand Generation & Customer Marketing, Community Brands At Community Brands, Tara was part of the management team propelling the business from 10M ARR to 32M ARR and built up their marketing department from 2 to 33 people during that time.MAIN INSIGHTThe key to success in marketing is to prioritize collaboration and communication with the sales team, value everyone's input, and be transparent.KEY TAKEAWAYSWork closely with the sales team to align goals and objectives. Collaborate to improve company metrics, KPIs, and funnels.Schedule regular meetings and daily checkpoints to communicate and strategize.Share concepts, updates, and ideas with the sales team and involve them in the process from the beginning. Be honest and transparent about failures and admit when things don't work. Value everyone's voice and encourage cross-collaboration with other departments, especially in project-based work. Include people from different departments in brainstorming sessions to think outside the box and gain diverse perspectives on the customer.MORE FROM GetAcceptGetAccept's digital sales room empowers revenue teams to increasewin rates by engaging and understanding buyers from opportunity to signed deal. Learn more about GetAccept at https://www.getaccept.com/ Reach out to Tara Pawlak on LinkedIn to connect.Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast