The power of customer relationships: A legacy of Ken's Man's Shop | EP2

In this episode of the Main Street Matters podcast, host Terresa Zimmerman interviews Kory Helfman, the second-generation proprietor of Ken's Man’s Shop in Dallas, Texas. Kory discusses the shop's history and clientele, as well as his concerns about the future of Ken’s Man Shop and the tailoring business due to a lack of master tailors. He emphasizes the importance of long-term relationships with clients, community support, and staying relevant through marketing and SEO. Kory also shares insights into the shop's operations, including the impact of natural disasters and the COVID-19 pandemic. He highlights the significance of service, quality, and community involvement in maintaining the shop's success and legacy. Key topics in this episode: -History and clientele of Ken's Man’s Shop -Challenges and strategies for staying relevant in the tailoring business -The scarcity of new tailors and the absence of tailoring schools -Importance of long-term relationships with clientele -Diverse clientele served by Ken's Man’s Shop -Impact of external factors such as natural disasters like tornado and the COVID-19 pandemic -Importance of learning new skills like SEO and utilizing AI in business -How he managed to acquire a new client through LinkedIn -Future of the business and the changing retail landscape Featured in this episode: Ken’s Man’s Shop Website: https://kensmansshop.com/ Ken’s Man’s Shop Instagram: https://www.instagram.com/kensmansshop/ Ken’s Man’s Shop LinkedIn: https://www.linkedin.com/company/ken's-man's-shop/ Connect with Kory Helfman: https://www.linkedin.com/in/kory-helfman/ Connect with Us: Main Street Matters Podcast: Website: www.mainstreetmatters.co Instagram: https://www.instagram.com/mainstreetmatters1/ LinkedIn: https://www.linkedin.com/company/main-street-matters/ YouTube: http://www.youtube.com/@MainStreetMatters_MSM Host - Terresa Zimmerman: https://www.linkedin.com/in/terresachristensonzimmerman/