The Power of Customer Success in Driving Revenue Growth – Tamara McMillen

In today’s business world, there is a great deal of emphasis on Customer Success, on being customer centric, as a lever to drive sustained revenue growth and market capture. Whilst organisations may ‘focus’ on that through their advertising and marketing, the reality is their sales teams often still lead with products and services. In this episode, I have the privilege of speaking with Tamara McMillen, a CRO, operating partner and growth adviser to Fortune 50 organisations as well as privately funded businesses (start-up, scale up & stable enterprises). We discuss the importance of customer success and the evolution of the customer journey as businesses grow. Whether you are new to sales and sales leadership or whether you have been in the game for a while, this is a conversation you want to listen to more than once. Tamara shares a number of insights and perspectives from her vast experience, which can only help you fast track your organisation’s growth path. To connect with Tamara and to learn more about what she does, please go to: LinkedIn – https://www.linkedin.com/in/tamaramcmillen/