The Power of Data in Modern Marketing | Tom Martin

Tom Martin, Director of Media Services at Communica  Tom Martin, a seasoned media professional with 40 years of experience, shares his journey from traditional advertising to the digital age and explains how data-driven marketing is transforming the industry. Discover how Tom's agency embraced in-house digital buying services and why they chose Simpli.fi. Learn about the impact of CTV advertising on their clients and how younger talent, like Tom's daughter Zoe, is shaping the future of advertising. Tom also discusses the exciting possibilities of using data from connected devices and offers valuable advice for marketers.