The Power of Differentiation

Episode 182 Released June 6, 2024 This week's interview is with Barry Labov, CEO of LABOV Marketing, Communications & Training.  Barry is an entrepreneur, author, speaker, brand strategist and channel engagement specialist.  Oh, and he's also a former musician having made it onto the Billboard charts back in the day. On the show, Barry discusses the power and importance of differentiation.  He suggests that too often, great brands don't recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale. With reference to his new book "The Power of Differentiation", Barry insists that businesses shouldn't make assumptions about what they do.  Visit www.suefirthltd.com/182 for more. Also, connect with Sue on: LinkedIn  YouTube  Instagram Podcast editing & production: @jonbuscall