The Power of Direct Primary Care, with Cristy Gupton

In this episode, Sasha Gribov hosts Christy Gupton, founder and president of Custom Benefit Solutions, to discuss the transformative potential of Direct Primary Care (DPC) in today’s healthcare environment. Christy emphasizes the necessity of moving primary care out of the fee-for-service model to improve patient outcomes and reduce unnecessary complexities. She shares her journey and insights on how employers can adopt innovative healthcare strategies, like DPC, to create more efficient, cost-effective, and patient-centered health plans. Christy also addresses the challenges faced by small businesses in managing healthcare costs and the importance of making informed decisions about health plan structures. From advocating for transparent PBM practices to integrating care coordination and virtual primary care, Christy highlights actionable steps employers can take to enhance their employees' healthcare experiences. Tune in to learn how these strategies can lead to significant improvements in both employee satisfaction and overall healthcare savings.