The Power of Electrolytes with Jordan Wilson

Electrolyte balance is important, especially when following a ketogenic diet. Jordan Wilson is the founder of Saps Original, a new electrolyte drink brand. They offer a ready-to-drink mix with three different flavors. It's a tremendous product and I'm excited to share our conversation with you.    What we discussed:    Jordan's background in the food and beverage industry (1:24) Challenges in the electrolyte market (2:13) The ingredients and nutritional value of Saps (7:12) His business strategy and market positioning (11:12) Target demographic and marketing approach (16:24) Importance of self care, fun, and passion when building a sustainable business (28:34) His personal challenges and plans for the future of the business (30:02)   Where to learn more:   Saps Original If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below