The Power Of Employee Advocacy At IBM

from B2B Social Growth: Presented By Tribal Impact · host Tribal Impact

76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek).Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering:What does employee advocacy mean for IBM?IBM's three-tiered approach for identifying and supporting advocates.Tips for launching and scaling a sustainable employee advocacy program.

What this episode covers

76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek). Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering: What does employee advocacy mean for IBM?IBM's three-tiered approach for identifying and supporting advocates.Tips for launching and scaling a sustainable employee advocacy program.

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The Power Of Employee Advocacy At IBM

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This episode is 47 minutes long.

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This episode was published on September 27, 2023.

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