The Power of Experiments by Michael Luca, Max H. Bazerman

https://thebookvoice.com/podcasts/2/audible/98207 to listen full audiobooks. Title: The Power of Experiments Author: Michael Luca, Max H. Bazerman Narrator: Timothy Andrés Pabon Format: mp3 Length: 6 hrs and 32 mins Release date: 06-16-20 Ratings: 4 out of 5 stars, 28 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.