The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now sell via their WooCommerce store, wholesale, and a couple of events, and have now reached £100,000 a year and have just sold their 80,000th product. She shares how focusing on what truly works — and saying no to what doesn’t — helped her turn a local gifting brand into a six-figure sustainable skincare business. Hear how she refined her eCommerce strategy, built a lean but powerful team, and is now leading a mission to make the skincare industry more honest and eco-friendly. It’s always a treat when a past guest returns, and Julie’s comeback episode is packed with even more insights you can apply immediately to grow smarter and operate more sustainably.Hit PLAY to hear: 💡 The simple shift that helped Neve’s Bees double down on what really drives sales 🐝 Why splitting one brand into two strategies unlocked major eCommerce growth 💬 How Julie turned sustainability into a standout marketing story (not just a value) ⚙️ The key roles she outsourced — and how it boosted profits and freed up her time 🛍️ The brand placement mistake that nearly hurt their image — and how they fixed it 🌍 Julie’s bold mission to take on the skincare industry’s “ultra-processed” problem  Key timestamps to dive straight in: [04:32] Skincare Definition: Face vs Body [06:39] Skin Care eCommerce Revolution [12:17] "Skincare Website Revamp Focus" [16:09] Finding Income Through Quick Solutions [17:27] Small Business Operations Explained [22:23] "Pure Ingredients, No Water" [23:13] Skincare Industry Reform Needed [27:32] Listen to Julie’s Top Tips!  Full episode notes here: https://ecmp.info/571  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy