The Power of Free Content: Harnessing the Inbound Methodology to Drive Business Growth

HubSpot's inbound methodology has changed the game in marketing, it's all about creating free content your prospects love to attract leads and drive brand engagement. HubSpot's Senior Vice President of Marketing Jon Dick, shares the history behind inbound marketing, the crucial channels you should be leveraging as a marketer, his favourite campaigns at HubSpot and finally his thoughts on how GAI will change the content creation game. Bookmarks: (12:00) Inbound methodology (15:41) Leveraging inbound channels (27:31) Best HubSpot inbound marketing campaigns (31:11) GAI's impact on content creation Helpful Resources: What is Inbound Marketing Inbound Marketing Fundamentals HubSpot Academy Course The Ultimate Guide to Content Creation State of Marketing Report: 2023 Trends