The Power of Handwritten Marketing at Scale (Robots + AI) with Rick Elmore

Ready to grow smarter, faster, and louder?In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Rick Elmore, founder and CEO of Simply Noted, the world’s leading automated handwritten mail platform.Rick’s story is anything but conventional.After playing in the NFL, Rick transitioned into corporate sales before launching a company that combines robotics, software, and direct mail to automate handwritten outreach at scale.Today Simply Noted has:• 9 patents• 220+ custom-built robots• $10M+ in bootstrapped revenue• Clients across industries using handwritten mail for customer experience, retention, and sales.In this conversation, Rick shares the entrepreneurial journey from athlete to founder, how handwritten outreach still dominates in a digital-first world, and how businesses can cut through the noise of AI-driven marketing.💡 What You’ll Learn:• Why handwritten outreach still outperforms digital in many cases• How Rick built a robotics-powered marketing company with no technical background• The power of persistence, problem-solving, and bootstrapping a business• How handwritten direct mail can drive higher response rates and customer relationships👉 Key Highlights:✅ From NFL to Founder – Rick’s journey from professional football to SaaS and robotics✅ Automating Handwritten Mail – How Simply Noted built robots that write real pen-to-paper notes✅ 99% Open Rates – Why handwritten envelopes dramatically outperform traditional direct mail✅ Marketing in the AI Era – Why personal, tangible communication is becoming even more valuableRick also shares practical insights for entrepreneurs on how to overcome technical hurdles, find the right people to solve problems, and build something entirely new from scratch.📈 At MarketSurge, we help businesses turn tools into systems — and systems into growth.If you want automation that feels personal and performs like a team of 10, you’re in the right place.🧠 Want to talk strategy or see it in action?🎯 Book your 15-minute Value or Free Coffee Call:https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee🔗 Useful LinksMarketSurge Websitehttps://marketsurge.ioRick Elmore / Simply Notedhttps://simplynoted.comFacebook Pagehttps://www.facebook.com/profile.php?id=100035121171654LinkedInhttps://www.linkedin.com/company/marketsurgeioX / Twitterhttps://x.com/marketsurgingPodcasthttps://marketsurge.transistor.fm/