The Power of Hashtags on Social Media

A hashtag or the hash symbol "#" has become an integral part of social media. A hashtag is a label for content on similar topics. It helps others who are interested in a certain topic quickly find content on that same topic. Hashtags have been primarily used for big news stories helping people find them easily. However, small business marketers have also cracked the code and figured out inventive ways to use hashtags. Anyone can create a hashtag. I've created numerous hashtags over the years using it on my social media, articles, and other content. All you do to create a hashtag is think of a word or words that are relevant to your business, then you can start using it in your messages. Usually, you add it to the end of messages. But you could add it anywhere in the message that makes sense, as long as it's readable. Want to get other tips like this and more? Join me inside the Marketing Circle where we talk and work on all things marketing and business. Highlights: 0:00 Introduction 0:17 What is a Hashtag? 0:30 Hashtags have come a long way 0:41 How do we make the most of hashtags in our marketing strategy? 1:00 Webinar on-demand called Behind the Hashtag 1:10 How does a hashtag work? 1:20 How news uses hashtags 1:45 Best practices when using hashtags 2:20 Where to use hashtags 3:40 Tools for hashtags 3:45 More tips, join my webinar on-demand Resources Mentioned in the Podcast: (Where appropriate, we use affiliate links.) •Webinar on Demand: Behind the Hashtag •Displaypurposes •Hashtagify •Ritetag Other Resources Linda's Suite of Marketing and Business Products Join The Marketing Circle Book a Coaching Session with Linda Contact Linda Follow Linda: Website Facebook Twitter Instagram About Linda Reed-Enever: Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools. Linda's expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has an incredible eye for visual content and a talent for simplifying complex topics to help business...