The Power of HYPER Local Franchise Marketing

Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, The Franchise Guys. In this episode, Dan & Christian dive into the world of marketing with Michael Morris, Head of Growth at Hyperlocology. Hyperlocology is a company that solves the challenge for franchisors of how to create, manage, and report on thousands of unique digital ad campaigns, with distinct budgets and messages, in one central place. From a franchise buyer perspective, franchisors that provide centralized marketing support like this could rise above and ahead of those brands that don't. Dialed-in franchisee marketing is one of the most sought-after support elements of franchise ownership, especially for those that aren't expert marketers or master salespeople. Michael gives us a taste of exactly how Hyperlocology is streamlining marketing for all types of franchisors of various sizes and flavors. Tune in to see just how much of a difference a partner like Hyperlocology can make for both franchisees & franchisors.