The Power of Hyper-Personalized Content for Customer Success with Nik Mijic of Matik | Episode 043

Nik Mijic, co-founder of Matik comes to us this week with not only a fascinating back-story, but some great CS-related content as we discuss a wide variety of very timely and important topics. In this episode, we talk about:How Matik automates the creation of content with personalized data, primarily for CS and SalesThe current state of the ‘digital business review’A good understanding of your data is needed for a quality DBRSending out one-pagers based on usage milestones or monthly project status updates - automagicallyA lot of people are scared of negative data, but using it to highlight customer improvement opportunities is keyThe importance of benchmarking cohorts of customers to help them grow and act on the adoption of the productKeeping a library of common customer objectives and content/measurements to help them along that pathMoving beyond rules-based automations in favor of GenAI improvements of the inputs that would normally feed your automations to make them even better.Savvy sales teams are taking post-sale data and aggregating business value cases out of it to help set expectationsNobody’s data is perfect - don’t let that keep you from getting something in placeFeedback loops are very important in Digital CS to make sure you are constantly monitoring what is working and what is not workingThe Kirkpatrick model, typically used in L&D can also be used in other ways to measure the short and long term efficacy of your programs and contentEnjoy! I know I sure did...Nik's LinkedIn: https://www.linkedin.com/in/nikola-mijic-9012201b/Matik: https://www.matik.io/+++++++++++++++++Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value  from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.  Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic🎬 This content was edited by Lifetime Value Media.Learn more at: https://www.lifetimevaluemedia.com