The Power of Hyperlocal Podcasting: Rado Ardian of Noice ...

What this episode covers

Cofounder of leading podcast platform Noice, Rado Ardian, estimates that the pandemic contributed to 3x growth in listenership in 2020. Noice's 3 top shows are comedy-oriented, an interesting reflection of the market's unique tastes. Intense "hyper-localization" of content will be crucial in driving up to 5x growth next year, as Noice strives to offer unique content to Indonesia's many heterogeneous communities. Rado pointed to Noice's extensive use of local "vernacular" programming as key to accessing listeners through their many languages and dialects.

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How long is this episode of Indo Tekno Podcast?

This episode is 22 minutes long.

When was this Indo Tekno Podcast episode published?

This episode was published on October 18, 2021.

What is this episode about?

Cofounder of leading podcast platform Noice, Rado Ardian, estimates that the pandemic contributed to 3x growth in listenership in 2020. Noice's 3 top shows are comedy-oriented, an interesting reflection of the market's unique tastes. Intense...

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