The Power of Influence and Persuasion with Robert Cialdini - I Love Marketing Episode #278

Hear from Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--as he discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more. Here's a glance at what you'll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book "Pre-Suasion: A Revolutionary Way to Influence and Persuade". Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people's lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people's opinion – it's a mistake. Why? The reason is because when you ask for someone's opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone's opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company's use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here's how to make sure this doesn't happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here's one key skill used by the most successful persuaders in the world. Shownotes and links from this episode can be found at: www.ilovemarketing.com/278