The Power of Knowing Your “Why”: Kellie Chen on Building, Rebranding & the Alignment of Strategy, Storytelling and Intuition

In this intimate and energizing episode, Kendra sits down with branding powerhouse Kellie Chen, co-founder of 8Rue Inc, for a masterclass on what it really takes to build a standout beauty brand today. From her early career in Fortune 500 advertising to launching her own skincare line, Fytt Beauty, to leading one of the industry’s most sought-after boutique agencies, Kellie’s journey has shaped her into one of the industry’s most insightful voices on strategy-driven design and founder storytelling. They dive into: How to know when it’s time to pivot or rebrand The emotional and strategic signals of brand readiness Why profitability—not popularity—is the real growth engine The role AI can (and can’t) play in creative brand building What separates brands that scale from brands that stall The power of knowing your “why” at every stage A Taurus-to-Taurus conversation full of soul, clarity, and founder truth you won’t want to miss.