The Power Of Knowing Your Worth episode artwork

EPISODE · Apr 19, 2026 · 14 MIN

The Power Of Knowing Your Worth

from The Playbook · host David Meltzer, Entrepreneur.com

In today’s episode, I sit down with Cindy Eckert, an entrepreneur whose journey redefines what it means to know your worth. From turning down a $900 million offer to ultimately closing a billion-dollar exit, Cindy shares how she separated perceived value from true bottom line. We talk about structuring deals the right way, how she regained her company for $1, and the lessons learned from that process. Cindy also opens up about building a company in women’s health, pushing through skepticism, and shifting from proving yourself to creating real impact that changes lives.

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The Power Of Knowing Your Worth

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How long is this episode of The Playbook?

This episode is 14 minutes long.

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This episode was published on April 19, 2026.

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In today’s episode, I sit down with Cindy Eckert, an entrepreneur whose journey redefines what it means to know your worth. From turning down a $900 million offer to ultimately closing a billion-dollar exit, Cindy shares how she separated perceived...

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