The Power Of Local: How Greendale Builds Loyalty That Lasts

What if local could be the reason your customers keep coming back?In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be.From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a food business - they’ve built trust, connection, and a fiercely loyal customer base.What we cover:The Greendale origin story and how the brand has grownWhy local sourcing still matters (and how to make it resonate)Behind the scenes of the Love Local Festival and what it achievedHow community-first marketing drives loyalty and repeat salesThe balance between digital growth and storytellingTom’s practical advice for brands wanting to go ‘local first’ in 2025Whether you’re a founder thinking about how to deepen loyalty, or a marketer exploring ways to connect beyond the product, this one’s full of practical ideas and real talk.LINKS & RESOURCES:Follow Greendale on Instagram: @greendalefarmshopVisit www.greendale.comDownload our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Want ongoing marketing support? Join the Food Marketing ClubReady to scale? Book a Strategy Call with KateEnjoyed the episode? Hit subscribe and share it with a fellow founder. Tag us @kwmarketinguk - we love seeing how you're fuelling your brand growth.