The Power of Marketing 1

Take a look around and you’ll quickly notice that advertising is everywhere. It’s especially pervasive in the lives our teenagers, who are, by the way, the most targeted market segment in the world. Consequently, marketing functions as a map that sits unfolded in the laps of vulnerable teens who are looking to find their way from childhood, through adolescence, and into adulthood. Advertising’s 24/7 presence takes advantage of the fact that more and more kids are growing up in broken families, thus making them more hungry for the guidance and direction that they aren’t getting at home. Marketing is telling our kids what to think, what to value, what to believe, what to worship, and how to spend their money and lives. Listen in over the next few days as we look at how marketing’s shaping our kids, along with a Christian response.