The Power of Merch to Fuel Your Brand

Have you thought about what merch can do for your services based business? Not only can it be an additional revenue stream, but it can really add fuel to your marketing.    In today's episode, I'm chatting with Amanda Hofman, creator of Go To Market & my personal partner when it comes to the merch we offer in the IGNITE Her Shop. We're breaking down how you can use merch to add fuel to your marketing fire! We're talking how your merch can be a conversation starter for people to understand what you do, how your merch strategy can align to your Gene Keys Profile & Brand Archetype, and more!    It's time to start thinking about creating your own merch to create your own movement!    Amanda Hofman is the Co-Founder and CEO of Go To Market, a branded merchandise studio that focuses on sustainable, beautiful design. We create custom print-on-demand swag shops for companies and brands of all sizes.   Amanda lives in NYC with her husband, two kids and rescue dog Greta. She loves running, racing, cycling, and bike touring -- and is always up for talking about bike touring or branded merch!   Follow Amanda on Instagram here!   Check our more about Go Market here!   Don't forget to visit the IGNITE Her Shop!