The Power Of Merchandising Your Nonprofit Brand With Catharine Recht

What are the keys to successfully merchandising your nonprofit brand in a way that brings in revenue and is fun for guests and supporters? In today’s episode, I talk with Catharine Recht, Director of Advancement at Frontiers of Flight Museum, to talk about the organization's new store inside the museum. Frontiers of Flight Museum is a family-friendly space where kids of all ages can explore the wonders of aviation and space flight history through exhibits, programming, and STEM curriculum. For Catharine, the passion for flight comes through in our conversation; it is literally in her DNA to appreciate the awe and wonder of flight. Catharine shares his knowledge and expertise on a variety of topics, including how to successfully reimagine a space that grows revenue and enhances the guest experience, tips on successfully merchandising new items in your store, creating merchandising collaborations with other nonprofit organizations, and so much more. This is one episode you will not want to miss.