The Power of Niche with Jess Blanch, Publisher & Editor-in-Chief of RUSSH Magazine

In this episode of Skale Up, hosts Julie Kim and Sophie Seymaux sit down with Jess Blanch, Publisher and Editor-in-Chief of RUSSH Magazine, to explore what it really means to scale a creative business with intention.From growing up in a small country town to leading one of Australia’s most globally respected independent media titles, Jess shares how mission-led growth, community trust, and cultural relevance have shaped RUSSH over more than a decade. Known for celebrating creativity over celebrity, RUSSH has carved out a powerful niche (and scale) by staying deeply connected to its audience, partners, and purposeInside the Episode* Jess’s unconventional journey into fashion, media, and luxury (and why it still surprises her)* How growing up regional shaped her long-term approach to business and sustainability* Why listening deeply to readers and creative communities has guided RUSSH’s evolution* Rethinking “balance” in business: embracing ebbs, flows, and personal resilience* Why meaningful scale matters more than rapid growth or external expectations* The power of niche: how RUSSH retained its creative focus while expanding reach* RUSSH’s distinctive stance on celebrity. And why artists, not fame, lead the conversation* How data and intuition work together in a modern publishing business* Driving conversion through trust, storytelling, events, and community-led partnerships* The Literary Showcase initiative and championing under-recognised Australian writers* What’s next for RUSSH: expanding beyond media, growing global communities, and scaling with intentionWhy Listen?If you’re a founder, leader, or working in media, fashion, luxury, or culture, this episode offers a thoughtful perspective on scaling without losing soul. Jess’s approach shows how clarity of mission, respect for community, and creative conviction can unlock sustainable growth, even in a fast-changing landscape.Connect with UsInstagram: @skale_australiaLinkedIn: https://www.linkedin.com/company/skale-australia/Email: [email protected]: www.skaleaustralia.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit skaleaustralia.substack.com/subscribe