The Power of Numbers in PR: Darryl Sparey on Metrics that Matter

In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy. Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies. In This Episode, We Explore: Key lessons from SEO and sales applied to communications Measuring brand awareness and its impact on business goals The integration of SEO tools and lead-generation tactics with traditional PR efforts The importance of the AMEC framework in PR and communications Coverage reporting versus lead generation and early analytics pivoting campaigns to success Connect with Darryl: Twitter: @darrylsparey www.hardnumbers.co.uk Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - [email protected] Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected] Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.