The power of Paris and purpose-driven media (with Rebecca Grone from 11:11 Media)

In this episode of Minds at Work, Nathan talks with Rebecca Grone from 11:11 Media about Paris Hilton’s journey as a neurodiversity advocate and their collaborations with Understood.org, including joint campaigns for ADHD Awareness Month.Rebecca shares how 11:11 Media weaves impact into every project — including Paris & Pups and Inclusive by Design — and how brands can build mutually beneficial partnerships that drive real change. She leaves us with an important reminder that it’s easy to advocate for what you authentically care about.Timestamps: (01:33) How Paris Hilton became a neurodiversity advocate(06:50) Going all in on impact and ADHD awareness with 11:11 Media(09:48) Introducing Inclusive by Design, an original series on creating neurodivergent-friendly spaces(17:02) What it means to be the “head of impact”(19:00) Building a partnership between Understood.org and 11:11 Media(24:13) Navigating personal and professional relationships when neurodivergence is part of the mixFor a transcript and more resources, visit Minds at Work on Understood.org. You can also email us at [email protected]. Understood.org is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.