The Power of Partial Certainty | The LIV Lab Episode 28 ft. Charles Levin

When you're standing at a fork in the road, it's tempting to wait for certainty, the "perfect" sign that you're making the right choice. But what if the people who build the most meaningful careers aren't the ones who feel 100% sure... but the ones who learn how to take smart risks without losing their purpose? In this episode, I sit down with Charles Levin, founder of Mu Avenue Press, novelist, former tech and business leader, and lifelong reinventor, to unpack what it really takes to choose a path when the future isn't guaranteed. Charles shares how he went from studying philosophy and ancient Greek to launching businesses, writing bestselling thrillers, and building a publishing company, and what every pivot taught him about resilience, reinvention, and momentum. We talk about the 40-70% rule for decision-making (why waiting for 100% certainty can cost you opportunities), what poker taught Charles about calculated risk, and why purpose isn't just a mission statement. It's the people you impact along the way. If you've been stuck trying to pick the "right" option, this conversation will help you move forward with courage, clarity, and a compass. 📩 Share your thoughts: What's one thing you're 40–70% sure you should try — a project, a class, a leap, a conversation? Commit to it for one week and tell me what you chose. Email me at [email protected] and follow @thelivlabpodcast on Instagram for more episodes on risk, purpose, and growth.