The Power of Partner-Led - Justin Gray & Josh Wagner - GTM Unfiltered - Episode # 008

Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B companies, how to optimize your existing Partner-Led strategy, and what they think are the best gifts they’ve gotten as part of a salescycle.Chapters:00:00 - This is Definitely The Show00:48 - Host and Guest Intros05:26 - What Happened to the Efficiency of Inbound & Outbound Machines?09:01 - Integrating Partners into the Whole Organization34:32 - Empowering Reps to Work with Partners38:06 - Potential Changes to Incentive Methodology in Sales47:18 - The Biggest Challenge Coming for the Partner-Led MotionQuotes of the Show:“You have to give to get” - Justin Gray“Selling net new is always the sexiest, but it's also the hardest.” - Josh WagnerConnect with Guest:Josh Wagner’s LinkedIn: https://www.linkedin.com/in/joshwagneraz/ Justin Gray: https://www.linkedin.com/in/inrevenue/ In Revenue Capital Website: https://inrevenue.capital/ The Cheat Code Podcast: https://inrevenue.capital/insights/?article_category=podcast#! The Cheat Code Podcast YouTube: https://www.youtube.com/@CheatCodePodcast Shoutouts:Sneakers, 1992: https://www.imdb.com/title/tt0105435/?ref_=ext_shr_lnk Brandon del Gaudio: https://www.linkedin.com/in/brandondelgaudio/ Chip Lewis: https://www.linkedin.com/in/chip123/ Kyle Porter: https://www.linkedin.com/in/kyleporter/ Follow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/