The Power of Partner Market Fit

GTM Disrupted host Mike Smart meets with Barrett King, Sr. Director of Revenue at New Breed, an Elite HubSpot partner. In his role Barrett leverages his previous 9 years of successful partner leadership roles at HubSpot. Barrett shares his insights on the power of partnerships in driving business growth. He explains how the best partnerships in the SaaS space can go beyond immediate revenue generation delivering the key ingredients for long term growth and hyperscale. King also highlights the impact of investing in partnerships, advising that the level and type of investment is linked to the company’s go-to-market maturity as opposed to a company’s size. Key learnings from this podcast include:  Leveraging Partner Market Fit  Partners as Customer Experts  Shift Toward Intent-Focused Marketing Barrett’s Bio: Barrett King is the Sr. Director of Revenue at New Breed, an Elite HubSpot Solutions partner agency. Passionate about partnerships, innovative Go-To-Market strategies and high-performing teams, Barrett has more than 15 years of first-hand experience driving exceptional results for organizations of all sizes. A HubSpot veteran and six-time HubSpot President’s Club recipient who’s laser-focused on growth for both his team and the business he’s in, Barrett is an accomplished leader, featured speaker, and podcast host for ‘Outcomes,’ where he interviews industry leaders across the Go-To-Market space. With his diverse background, Barrett brings a uniquely fresh perspective to the GTM practice. To Learn more about Barrett to go https://www.linkedin.com/in/barrettjking