The Power of Personal Branding for Attorneys

What does it take to launch and grow a successful law firm from scratch—and then exit on your terms? In this episode of The Managing Partners Podcast, host Kevin Daisey talks with Chrissy Hagen, a Michigan-based personal injury attorney who built a thriving truck accident practice starting with zero clients. Chrissy shares how she leveraged niche marketing, a strong personal brand, and social media to scale quickly and position her firm for sale. You’ll hear practical insights on building trust online, developing systems that increase firm value, and creating content that doesn’t feel salesy. Whether you’re a solo practitioner or managing a growing team, this episode is packed with strategies to help you dominate your niche and think ahead about the long game. Today's episode is sponsored by Answering Legal. Click here to get started with your 400-minute free trial!  Chapters (00:00:00) - Management Partners Podcast(00:00:52) - How to Market Yourself to Your Law Firm(00:01:45) - "Establish Your Personal Brand"(00:03:52) - How to Introduce Yourself on Social Media(00:06:02) - Answering Legal(00:07:05) - How to start a law firm in Michigan(00:10:04) - How to Market Yourself as a Truck Accident Attorney(00:13:49) - Colorado Attorney Expands His Practice to Include Trucks(00:15:29) - An Exit Strategy for the Law Firm(00:19:13) - Exploring Growth Potential at a Law Firm(00:21:57) - Beyond Your Firm Brand: Personal Brand(00:28:41) - How to start a podcast in 2019(00:30:01) - Want a Personal Brand?(00:31:35) - How to Market Yourself to New Lawyers(00:33:37) - The Managing Partners Podcast and Mastermind