The Power of Personalisation; Connecting Brands and Audiences.

Heike Lari, Director of Partner Consultancy at ZMS, joins Janine in the studio to explore the dynamic world of Zalando Marketing Services (ZMS), from storytelling in marketing to the future of customer engagement.Heike explains the objective  of ZMS, helping brands connect with their audience, and delves into how ZMS continually adapts to the changing landscape of e-commerce, from live streaming fashion influencers to personalised events that foster meaningful customer connections.Janine and Heike cover the diverse aims that brands have in partnering with ZMS as well as the importance of personalisation in reaching the right audience. They explore how unique shopping experiences can elevate brand engagement and discuss the strategies ZMS uses to stay ahead in a competitive market.Heike’s “Pieces of Me” include a notepad containing a personal memento and a trophy with an important backstory.To find out more about careers like Heike’s at Zalando, visit jobs.zalando.com.