The Power of PR in the Legal Industry with Susan Peters

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways:- How PR helps lawyers build their reputation and attract clients- The importance of media training- Susan's transition from a litigator to a PR expertEpisode Timeline:1:00     Susan's transition from litigator to PR Expert4:00    The benefits of PR for Lawyers5:30    How lawyers can raise their profiles through PR7:15    The dos and don'ts of media appearances10:40  The impact of AI on law and PR14:30  Why Google doesn't like AI writing16:40  The pain of radio disclaimers17:45  How are lawyers using social media to raise their profiles?20:20  Tod's favorite legal radio ad21:20  Susan's Role in Law Firm Media Professionals23:40  Susan's thought leadership philosophyThis episode’s guest:• Susan Peters on LinkedIn• Greybridgepr's website• Email: [email protected] and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Mar 19, 2025

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The Power of PR in the Legal Industry with Susan Peters

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