EPISODE · Feb 27, 2026 · 4 MIN
The Power of Premium Aggregation: The Strategic Genius of the UEFA Champions League
from Marketing and Strategy Unlocked · host Nicolas Kfuri
What if the smartest growth strategy isn’t owning assets — but orchestrating them?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how the UEFA Champions Leaguebecame one of the most valuable properties in global sport — without owning the clubs, players, or domestic leagues.From premium aggregation and format redesign to global audience engineering, this episode translates the Champions League model into actionable insights for executives leading growth, ecosystems, and platform strategies.📝 Episode Description
What this episode covers
What if the smartest growth strategy isn’t owning assets — but orchestrating them?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how the UEFA Champions Leaguebecame one of the most valuable properties in global sport — without owning the clubs, players, or domestic leagues.From premium aggregation and format redesign to global audience engineering, this episode translates the Champions League model into actionable insights for executives leading growth, ecosystems, and platform strategies.📝 Episode Description
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The Power of Premium Aggregation: The Strategic Genius of the UEFA Champions League
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