The Power of Press: How Small Businesses Can Leverage Media Like the Giants – with Mickie Kennedy of eReleases

In this episode of Adventurous Entrepreneurs, I sit down with Mickie Kennedy, founder of eReleases, to talk about how small businesses, startups, and even solo entrepreneurs can tap into the power of press releases to build credibility, visibility, and momentum—without breaking the bank.Mickie shares the story behind founding eReleases over 26 years ago, after realizing most small businesses were priced out of traditional PR. From humble beginnings to now partnering with PR Newswire, his company remains laser-focused on helping underdog brands get the attention they deserve.We dig into:Why most press releases don’t work—and how to write ones that doHow storytelling, strong quotes, and strategic data can make your release irresistible to journalistsSimple ways to get local media coverage without spending a dimeA wild case study that helped a small carpet company close 17% more salesWhy credibility through earned media can often outperform paid adsHow to pitch local papers, land monthly columns, and become a "media darling" in your communityPlease enjoy this wide-ranging conversation with Mickie Kennedy.Follow and Connect With Mickie Kennedy:Website: http://www.ereleases.comTwitter: https://x.com/ereleasesInstagram: https://www.instagram.com/ereleasesprFacebook: https://www.facebook.com/ereleases.press.release.distributionTik Tok: https://www.tiktok.com/@ereleasesYoutube: https://www.youtube.com/user/ereleasesLinkedin: https://www.linkedin.com/in/publicity/Pinterest: https://www.pinterest.com/ereleases/Connect With TJ!Link Tree: https://tjmurphy.me/Level Up Your Digital Marketing And Unlock More Freedom In Your Business: https://www.hitedigital.com/bend/Facebook: https://www.facebook.com/iamtjmurphyInstagram: https://www.instagram.com/iamtjmurphy/Linkedin: https://www.linkedin.com/in/tj-murphy/Interested In Joining TJ On The Show? Apply Here: https://adventurousentrepreneurspodcast.com/