The Power of Private Label Part 1 with Dr. Jennifer Palombi

Private label opportunities are broad in consumer product goods space. Yet, the use of them in healthcare and eyecare isn't as prevalent. In this episode we sit down with Dr. Jennifer Palombi, Director of Professional Affairs at CooperVision. Key Takeaways: Customer brand/ private label now represents high quality and most importantly a relationship and experience between a consumer and the company they choose to do business with. Purchase desire doesn't just come down to price but quality, value, and convenience. Success with private label depends on a number of factors. Two important factors are the recommendation of the doctor and practice - standing behind the quality of the product and the experience. The second is the experience the customer/ patient has with the product itself which also underscores the quality. Independent of private label, we really should look at contact lens patients not just in the simple wins now but the long term value of those patients. We should still prioritize annual sales and also need to meet the needs of our patients if they want the freedom and flexibility to purchase in a subscription style model. Purchasing directly from you is more convenient than purchasing elsewhere or even online. We have to win the trust game on value and price in the process. Stay tuned to our next episode to learn what Jennifer is reading.  Practice Advantage Reading List **Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams now thru the END of 2027! Visit www.pecaaexamrebate.com now!**