The Power of Private Label Part 2 with Dr. Jennifer Palombi

Private label opportunities are broad in consumer product goods space. Yet, the use of them in healthcare and eye care isn't as prevalent. In this episode we continue our conversation with Dr. Jennifer Palombi, Director of Professional Affairs at CooperVision. Key Takeaways: Patients are loyal to relationships. A private label customer brand provides the opportunity to enhance the relationship with the patient by providing them with high quality lens only available in your practice.  The practices most successful with private label do not overcomplicate the patient presentation.  We create a moral dilemma with patients when it comes to private label. When it comes down to us prescribing the product we want for patients and the private label component makes it more advantageous for the practice minimizes the dilemma we create for ourselves.  The practices most successful with a customer brand are ones who are connected as a team and there's a very clear why that all team members understand for offering customer brands to patients.  There's no better way to be successful than to commit to it, get started, and don't be afraid to make mistakes along the way.  What Dr. Palombi is reading: The Six Types of Working Genius by Patrick Lencioni Practice Advantage Reading List **Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams now thru the END of 2027! Visit www.pecaaexamrebate.com now!**