The Power of Private Label Part 3 with Dr. Alan Arabi

In this episode, we sit down with Dr. Alan Arabi, owner of ProView Eyecare in Southern California. Dr. Arabi shares his experience implementing the new PECAA Promise contact lenses and shares strategies for getting staff and doctors on board and how to not overthink its success. Key Takeaways:Contact lenses remain a key opportunity for practice success but tension remains among pricing, margin, and patient willingness to purchase from you. Like all new opportunities, leverage the individual reps to support staff and doctor education. You cannot over-communicate the "why" behind it. Don't overlook the small areas of friction that prevents your team from being successful. It's easy to worry about having to over-explaining things to patients so they really understand what's new and why. That can have an unintended consequence of instilling doubt. Your patients trust you more than you think and explaining simply goes a long way. It's easy to focus on the staff, don't forget about including your doctors fully in the process. We think a lot about our patients and their experience with their contacts. Yet our patients really don't want to think about their contacts at all. Keep it simple. Simplicity is key for doctors, staff, and patients. What Dr. Arabi is reading:Who Not How by Dan Sullivan and Benjamin HardyPractice Advantage Reading List**Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams now thru the END of 2027! Visit www.pecaaexamrebate.com now!**