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The Power of Product Led Growth ft. Francois Dufour, CMO at Decibel (ex Twilio & LinkedIn)

EPISODE · May 16, 2023 · 30 MIN

The Power of Product Led Growth ft. Francois Dufour, CMO at Decibel (ex Twilio & LinkedIn)

from Dare to be Legendary by Daversa Partners · host Daversa Partners

We’re joined by Francois Defour, Partner and CMO in Residence at Decibel Partners, to discuss the significance of product-led growth (PLG) in today's marketing landscape. Francois brings us through his insights on the core principles of PLG, its advantages and differences from a sales-led approach, and the potential impact of emerging technologies like AI on today’s MarTech landscape to stay ahead of the ever-evolving world of marketing. https://www.decibel.vc/

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The Power of Product Led Growth ft. Francois Dufour, CMO at Decibel (ex Twilio & LinkedIn)

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