The Power of Programmatic | Sophia Ho

Sophia Ho, Brand Performance Marketing Group Director, The TRG Agency  Sophia Ho discusses the significance of programmatic advertising. With over 18 years in the industry, Sophia shares how programmatic strategies bridge gaps that Google search and social media can't cover. She highlights the importance of understanding audiences, shares the innovative "whole human approach" at TRG, and delves into the integration of various media channels. Tune in for a deep dive into advertising strategies, best practices, and Sophia's take on the industry's evolution.