The power of purpose: Embracing authentic leadership with Julie Perkins episode artwork

EPISODE · Apr 11, 2025 · 38 MIN

The power of purpose: Embracing authentic leadership with Julie Perkins

from Quietly Visible · host Carol Stewart

"Once you understand your purpose and lead yourself first, everything else begins to align." — Julie PerkinsIn this inspiring episode of Quietly Visible, Carol Stewart welcomes Julie Perkins, founder of Wyseminds, a platform dedicated to empowering female entrepreneurs. Julie shares her journey from expanding Specsavers in the Netherlands to founding Wyseminds, where she supports women navigating the challenges of business growth. Julie’s personal journey — including overcoming cancer — has deepened her commitment to helping others succeed.Julie discusses the importance of leading yourself first before leading others. She shares how early in her leadership journey she tried to emulate others, which proved exhausting. Learning to align her leadership with her core values brought clarity, authenticity, and confidence.Julie reflects on her experience expanding Specsavers in the Netherlands, starting with no brand recognition. She emphasises the value of reflection and recovery in maintaining energy and clarity as a leader.Julie’s strong belief that "everybody’s story should be told" became her guiding purpose.Julie champions introverted women, encouraging them to see their quiet strengths as powerful tools for leadership. By leveraging their clarity, focus, and authenticity, introverts can excel in fast-moving business environments.Julie’s book, The Wyse Way, Purpose Led Business Growth, guides women in transforming their passion into a structured, purpose-driven business model.Wyseminds offers online resources and virtual guidance to help founders take ownership of their growth journey. Find out more here https://wyseminds.com/If you are looking to increase your influence and impact then why not take Carol's free impact assessment at ⁠aboundingsolutions.com⁠🎵 - ©️Julie Anne Smith

"Once you understand your purpose and lead yourself first, everything else begins to align." — Julie PerkinsIn this inspiring episode of Quietly Visible, Carol Stewart welcomes Julie Perkins, founder of Wyseminds, a platform dedicated to empowering female entrepreneurs. Julie shares her journey from expanding Specsavers in the Netherlands to founding Wyseminds, where she supports women navigating the challenges of business growth. Julie’s personal journey — including overcoming cancer — has deepened her commitment to helping others succeed.Julie discusses the importance of leading yourself first before leading others. She shares how early in her leadership journey she tried to emulate others, which proved exhausting. Learning to align her leadership with her core values brought clarity, authenticity, and confidence.Julie reflects on her experience expanding Specsavers in the Netherlands, starting with no brand recognition. She emphasises the value of reflection and recovery in maintaining energy and clarity as a leader.Julie’s strong belief that "everybody’s story should be told" became her guiding purpose.Julie champions introverted women, encouraging them to see their quiet strengths as powerful tools for leadership. By leveraging their clarity, focus, and authenticity, introverts can excel in fast-moving business environments.Julie’s book, The Wyse Way, Purpose Led Business Growth, guides women in transforming their passion into a structured, purpose-driven business model.Wyseminds offers online resources and virtual guidance to help founders take ownership of their growth journey. Find out more here https://wyseminds.com/If you are looking to increase your influence and impact then why not take Carol's free impact assessment at ⁠aboundingsolutions.com⁠🎵 - ©️Julie Anne Smith

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The power of purpose: Embracing authentic leadership with Julie Perkins

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"Once you understand your purpose and lead yourself first, everything else begins to align." — Julie PerkinsIn this inspiring episode of Quietly Visible, Carol Stewart welcomes Julie Perkins, founder of Wyseminds, a platform dedicated to empowering...

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