The Power of Purpose: How Dr. Guy Sandelowsky 10x'ed His ...

What this episode covers

Jeannette is joined by Dr. Guy Sandelowsky, co-founder of the award-winning plant-powered pet food brand, Omni. Guy reflects on the business's phenomenal journey over the past 12 months, detailing how their appearance on Dragons' Den acted as a massive catalyst to 10x their top-line revenue. From surviving a brutal grilling by Peter Jones to securing backing from Steven Bartlett and Deborah Meaden, he shares invaluable insights into scaling a startup, navigating corporate sustainability through B Corp status, and the unique challenges faced as an LGBTQ+ founder in the business world. You’ll Learn Why: Appearing on Dragons' Den can serve as a powerful catalyst for unprecedented business growth by providing massive, free national television exposure. Sustained growth relies on establishing a clear product-market fit by solving a genuine, widespread pain point for your consumers. Achieving B Corp certification is not just about ethical practice; it creates a highly resilient business model that aligns with the values of modern consumers and drives higher revenue growth. Navigating investor bias by remaining fiercely authentic to your identity can ultimately unlock the right opportunities and secure partners who truly support your vision. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now 📩 Want extra support? Email [email protected] to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. KEY MOMENTS [00:00:54] Dr. Guy discusses the massive needle-moving impact of appearing on Dragons' Den [00:03:00] Explanation of how Omni established a strong product-market fit by identifying and solving health issues for pet owners. [00:08:42] Dr. Guy dives into the commercial and employee growth data supporting the long-term benefits of achieving B Corp status. [00:13:38] An open discussion on facing discrimination as an LGBTQ+ founder CONNECT WITH JEANNETTE: Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 About Dr Guy Sandelowsky Dr Guy Sandelowsky is a veterinarian, entrepreneur and co-founder of Omni — a pioneering pet nutrition company focused on healthier, evidence-based nutrition solutions for pets. He is a BBC Dragons’ Den entrepreneur, LGBTQ+ advocate and thought leader on pet wellness, longevity and sustainability. ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

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Frequently Asked Questions

How long is this episode of Brave Bold Brilliant?

This episode is 55 minutes long.

When was this Brave Bold Brilliant episode published?

This episode was published on May 19, 2026.

What is this episode about?

Jeannette is joined by Dr. Guy Sandelowsky, co-founder of the award-winning plant-powered pet food brand, Omni. Guy reflects on the business's phenomenal journey over the past 12 months, detailing how their appearance on Dragons' Den acted as a...

Can I download this Brave Bold Brilliant episode?

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