The Power of Qualitative Research to Level Up Your Brand

Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of AI adoption at your company. In this episode, David Schneer, a body language expert and CEO of Merrill Research, discusses the significance of qualitative research in today's changing landscape. He emphasizes the importance of understanding body language in research, the shift to virtual methodologies post-pandemic, and the intersection of AI with qualitative insights. David also shares personal stories from his journey of writing his book, 'Backbone: Surviving the Road Less Quantified,' and offers advice for marketers navigating technical fields.TakeawaysQualitative research is essential for understanding consumer behavior.Body language plays a crucial role in interpreting responses during research.AI technology can enhance qualitative research by analyzing micro-expressions.Qualitative research should focus on depth rather than just surface-level data.ResourcesConnect with David on LinkedInConnect with Wendy on LinkedInGet the Book: Backbone: Surviving the Road Less QuantifiedRelated Episode: Communicating Through Body Language With David SchneerRelated Episode: Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report