The Power of Radio in the Streaming Era with Murf Reeves

Murf Reeves is the Music Director at WWOZ and a passionate advocate for the power of music and radio. We sit down with Murf to talk about his journey into music, his love for radio, and how breathwork and self-discovery have shaped his perspective. He shares how growing up with Columbia Records, discovering artists like The Doors and Led Zeppelin, and immersing himself in New Orleans' music scene led him to a career in radio. We also dive into the role of music as a healing tool, the influence of psychedelics on creative expression, and the struggles musicians face in today’s industry.We discuss the challenges of the modern music business, the lack of infrastructure in New Orleans for artists, and why radio is more important than ever in the streaming era. Murf gives us an inside look at WWOZ, how the station has expanded its global audience, and his experience interviewing legends like Aaron Neville. We also explore the need to reconnect music with tangible experiences and how artists can navigate an industry that often prioritizes algorithms over authenticity. Tune in for a deep conversation about music, passion, and personal transformation.Our show's host, David Adams, founded Elation Entertainment, a New Orleans-based multi-media entertainment company. With a solid foundation of 8 years working in the Los Angeles music scene conducting multiple music camps with Grammy Associates, Musicians, and Producers, David brings a wealth of expertise to the table. His experiences have taught him valuable lessons, encouraging him to bring the entertainment industry standards and creative spaces to New Orleans, a place he calls home. Follow Elation EntertainmentInstagram: https://www.instagram.com/elationent/Website: https://www.elationent.com