The Power of Repurposing Your Content with Hani Mourra (Founder of Repurpose.io) - Episode #182

In this episode, we are repurposing everything in the lab including this episode. We’ve used the word ‘repurpose’ SO many times, it has become one of our core values that we share with experiment nation and our clients at investedtalent.com and today we have the pleasure of having Hani Mourra who shares these same core values with us that he went as far as creating a well known product to help content creators and thought leaders repurpose their content via repurpose.io. Hani Mourra is a software engineer turned entrepreneur. And in the process of geeking out as a content creator, Hani found a niche that combined his engineering experience and his tenured love for technical automation. He started his journey with a simple WordPress plugin. Soon his friends kept asking for his expertise to make their podcast publishing easier. His vision began to form and his interest in technology sparked an idea. This was the moment repurpose.oi was born. Repurpose.io is a tool that allows content creators to easily automate and build their assets to improve their workflow. He believes that content creation should be easy, playful and fun. Hani had the goal to ‘make it fresh’, make it work and remove all the hassle in between. From plugins to content repurposing, Hani has always thrived in building software that solves digital solutions. Many marketers know that content has a shelf life. We have to continue finding new ways to keep that content relevant in the overwhelming waves of digital marketing. It’s all about finding the right tool. If you are planning to create your social media content efficiently AND effortlessly, the lab is exactly the right place for you. Watch the episode and learn all about the tool that can change your social media content game. Let’s build! HIGHLIGHTS OF THE EPISODE: 16:02 - The Start of the repurpose.oi 24:20 - The Social Media that gets the most traction 34:19 - How to use repurpose.io efficiently 37:38  - How to build your own software KEEPING IT REAL: 03:41 - Hani’s Story 05:53 - Blogging while working 07:39 - User experience feedback 11:02 - Choosing the right decisions 12:57 - Strategy of your idea 14:00 - What makes content creation difficult 15:15 - Features of the product 19:44 - Target for your product 23:32 - Plans for the future 28:26 - Tiktok Integration 32:17 - Most traction of your product 41:00 - Baseline costs of making your own software product 43:35 - Building a brand to connect with people 45:23 - Problems encountered 46:42 - Coming up with the brand name 48:34 - Knowing what you want to do in life 49:37 - How many users are on the platform 50:13 - Users' testimonials CONNECTING WITH THE GUEST Website: https://repurpose.io/ LinkedIn: https://www.linkedin.com/in/hanimourra/?originalSubdomain=ca Facebook: https://www.facebook.com/hanimourra #Contentrepurposing #Repurposeio #Therealestateexperiment