The power of Retargeting and Remarketing | #007

  Retargeting and remarketing are synonymous but no matter the label, it's one of the most exciting aspects of business available today.   Find out why this strategy is hugely beneficial and massively powerful and how to use and leverage it in your business.   Episode discussions: What is retargeting or remarketing? The potential and opportunities for using remarketing in your business How you can use it to grow and build high-value, long-term customer relationships How it enables you to convert cold leads into "hot traffic" and ultimately into repeat buyers Why it's an incredibly profitable strategy [02:17] What is remarketing or retargeting? They're essentially the same thing, it depends on what platform you use. It's an online marketing technique that enables advertisers to reach out to visitors who already visited your website with a tracking code or pixel. Modern Marketing's Opinion: It's the most powerful advertising method available on Facebook and other platforms because it gives you the ability to advertise directly to people who already know you.   [03:03] What is a tracking code/pixel? An invisible piece of code that goes on your website. Tracks your website visitor activity Each platform provides its own code that gets installed on your website Facebook's tracking pixel is the easiest and most effective.   [05:05] The benefits of retargeting and remarketing allows you to maximize your ad spend enables you to progress relationships enables you to stay top-of-mind enables you to test different offers (listen to episode #2 on customer avatars) enables you to continue to offer value boosts your revenue opportunity with the "97%"   [08:12] How to use retargeting to benefit your business Start creating retargeting lists based on: Website visitors Email list Video viewers   [10:03] Think about how you would talk differently to people who already know who you are vs. people who have no idea who you are Provide different offers, value, or incentives. Use what best resonates with your audience.   [11:29] The final step on how to use retargeting in your business Continue to build the relationship. Drive them back to your website by continuing to add more value with your content.      With your retargeting lists, you're able to effectively and cost-efficiently advertise and market to people who already know who you are.